Post by account_disabled on Oct 8, 2023 4:48:38 GMT
Focus on timing. Data shows that the first program a learner considers wins out 68%, moreover, 80% of learners chose a program from the first three they engage with, making brand presence and brand awareness crucial during the forming of a consideration set, meaning it’s not enough for educational platforms to target students actively researching which program to attend. If they want that 68-80% chance, they need to target learners who are just starting to think about educational or career growth.
Use effective measurement strategies. Phone Number List Digital marketers are far more often measuring KPIs, which show the short-term impact of their campaigns, but miss the bigger picture, all the while mislabeling these returns on investment. We use metrics that illuminate the whole story. That’s why when it comes to education, research shows LinkedIn is 2-4x as effective as other display media and our mid-funnel is 68% more effective in driving applications than Facebook mid-funnel.
Develop a full-funnel strategy. Charles Sturt University, the largest online school in Australia, implemented a full-funnel strategy on LinkedIn and, after 18 months, saw a 42% percent decrease in average cost per impressions, a 273% increase in engagement rate, and a 56% decrease in cost per start of application.Reach Adult Learners in the Right Place, at the Right Time
Digital platforms like LinkedIn catch adult learners when they are in that advanced aspirational mindset. We used to think that television was the cheapest, most effective ad space. But the research continues to show that when learners are actively using online platforms like LinkedIn they are in the right headspace and more likely to engage, as opposed to when they are watching TV and the focus isn’t on their education or career.
Use effective measurement strategies. Phone Number List Digital marketers are far more often measuring KPIs, which show the short-term impact of their campaigns, but miss the bigger picture, all the while mislabeling these returns on investment. We use metrics that illuminate the whole story. That’s why when it comes to education, research shows LinkedIn is 2-4x as effective as other display media and our mid-funnel is 68% more effective in driving applications than Facebook mid-funnel.
Develop a full-funnel strategy. Charles Sturt University, the largest online school in Australia, implemented a full-funnel strategy on LinkedIn and, after 18 months, saw a 42% percent decrease in average cost per impressions, a 273% increase in engagement rate, and a 56% decrease in cost per start of application.Reach Adult Learners in the Right Place, at the Right Time
Digital platforms like LinkedIn catch adult learners when they are in that advanced aspirational mindset. We used to think that television was the cheapest, most effective ad space. But the research continues to show that when learners are actively using online platforms like LinkedIn they are in the right headspace and more likely to engage, as opposed to when they are watching TV and the focus isn’t on their education or career.