Post by anamika371 on Jan 13, 2024 9:31:36 GMT
Meaning that you will record fewer conversions than you were before—which is likely to increase your CPA and decrease your conversion rate for your campaign. However, you should expect that as this campaign evolves it’s learning from the new setting, your conversion metrics should regulate. : What you need to know Google’s new bidding control has the ability to improve the effectiveness of your campaigns using smart bidding.
While smart bidding is driving results for advertisers—you still need to review your account Email Marketing List to identify opportunities to improve. Here’s what you need to keep in mind using campaign-level conversion setting: Consider the volume of conversions for your selected action(s): Advertisers need to maintain a significant volume in conversions for the algorithm to effectively learn. Adjust your bids: As noted above, it is likely that your CPA will increase with this new setting.
You should consider increasing your bids to start and then lowering as you start to see performance regulate and improve. Test it out in an experiment first: Without understanding how this change will impact your campaign performance, you can test the change in an experiment to minimize the impact on delivery. That’s what we’ve down in our in-house campaign, which has allowed us to maintain delivery while understanding if this setting is right for us.
While smart bidding is driving results for advertisers—you still need to review your account Email Marketing List to identify opportunities to improve. Here’s what you need to keep in mind using campaign-level conversion setting: Consider the volume of conversions for your selected action(s): Advertisers need to maintain a significant volume in conversions for the algorithm to effectively learn. Adjust your bids: As noted above, it is likely that your CPA will increase with this new setting.
You should consider increasing your bids to start and then lowering as you start to see performance regulate and improve. Test it out in an experiment first: Without understanding how this change will impact your campaign performance, you can test the change in an experiment to minimize the impact on delivery. That’s what we’ve down in our in-house campaign, which has allowed us to maintain delivery while understanding if this setting is right for us.