Post by account_disabled on Jan 9, 2024 9:12:10 GMT
We don’t know. [EDIT: As some commenters have pointed out, the first line of the description appears to have been pulled up into the headline, so the real issue is that the description doesn’t work when broken up into two parts; still something to be mindful of. It’s probably not a good idea to end your first description line with an adverb.
] Longer Description – On the other hand, the description line is throwing away its extra characters, space that could have been used for a call to action (Maybelline’s CTA in the third ad is awesome) or to repeat the keyword (“BB Cream”) in the text again. Remember, when the search query appears in your ad, it appears in bold face, so your ad stands out Whatsapp Mobile Number List more. Big-Brand PPC Ad #4: ULINE Bad PPC Ads ULINE is one of the top PPC spenders in the business and industrial category, spending over $35 million a year on Google Ads advertising. Are they making the most of that big PPC budget? What I Like: ………… <crickets> ………… I don’t like much about this ad. Let’s get to what I don’t like.
What I’d Change/Test: Better Keyword Matching – It looks like they’re broad-matching on “labels,” but they’re not using dynamic keyword insertion (DKI), so the word “printing” doesn’t actually appear in the ad – not a great intent match. The ad is all about designing and customizing labels, not printing them. They should be keeping a better watch over their search query report and building out more targeted ad groups. More Benefits – The only benefit here is “Over 27,500 Products” – which, some might argue, is actually a shortcoming. Who wants to search through nearly 30,000 products? Paradox of choice, anyone? Sounds like a waste of time.
] Longer Description – On the other hand, the description line is throwing away its extra characters, space that could have been used for a call to action (Maybelline’s CTA in the third ad is awesome) or to repeat the keyword (“BB Cream”) in the text again. Remember, when the search query appears in your ad, it appears in bold face, so your ad stands out Whatsapp Mobile Number List more. Big-Brand PPC Ad #4: ULINE Bad PPC Ads ULINE is one of the top PPC spenders in the business and industrial category, spending over $35 million a year on Google Ads advertising. Are they making the most of that big PPC budget? What I Like: ………… <crickets> ………… I don’t like much about this ad. Let’s get to what I don’t like.
What I’d Change/Test: Better Keyword Matching – It looks like they’re broad-matching on “labels,” but they’re not using dynamic keyword insertion (DKI), so the word “printing” doesn’t actually appear in the ad – not a great intent match. The ad is all about designing and customizing labels, not printing them. They should be keeping a better watch over their search query report and building out more targeted ad groups. More Benefits – The only benefit here is “Over 27,500 Products” – which, some might argue, is actually a shortcoming. Who wants to search through nearly 30,000 products? Paradox of choice, anyone? Sounds like a waste of time.